Meet the buyers
Thanks to the collaboration between Made in Steel and ICE - Agenzia per la Promozione all’Estero e l’Internazionalizzazione delle Imprese Italiane, during the event there will be present buyers from 10 countries: Algeria, Saudi Arabia, United Arab Emirates, Qatar, Egypt, India, Lebanon, Morocco, South Africa and Tunisia. You can meet them at pavilion 4, booth E71. Don’t miss this chance!
Banco Popolare, Locman, FasterNet, GiPlanet and Ventana: exceptional partners for Made in Steel
To ensure that an event functions properly it is not enough just to have staff commitment, hard work and dedication. Valid companions are needed, that can support and enrich the event. Exactly for this reason, Made in Steel has selected prestigious partners for its 5th event. Banco Popolare, one of the major Italian banks with approximately 2,000 agencies, more than 200,000 shareholders and over 18,000 employees, will sponsor the three days of the steel industry. Locman (watchmaker), GiPlanet (official layout company) and Ventana (an agency specialized in the M.I.C.E. - Meeting, Incentive, Conference, Exhibition sector), will be the “official suppliers” of Made in Steel, while FasterNet will be the technological partner of the event.
With its app, Made in Steel is within smartphone’s reach
Your day at the exhibition is even simpler with Made in Steel, the app of the conference and exhibition of the steel industry. Available for Apple and Android, this free-of-charge software will provide all “housekeeping” information necessary to organize your day at Made in Steel, see the list of exhibitors, make searches on the location of exhibitors and their activity, pinpoint your “preferred” exhibitors on the halls map, organize your visit at the exhibition and receive information on the agenda of conferences and events that will be held during Made in Steel, also by means of specific alerts.
Download Made in Steel and organize your visit!
And the winner is … the Made in Steel Award is back
As is now tradition, once again in 2013 Made in Steel will be offering its exhibitors a special award: the Made in Steel Award. A technical jury, with Piercarla Delpiano (Communication Director of Fiera Milano), Marco Citterio (Managing Director of Brixia Expo). Lucio Chiappa (CEO Ecomunicare) and Fiorenza Bonetti (Made in Steel Press Office), will assign prizes to the three best stands, awarding the stand with the most welcoming layout for visitors (Best Friendly Stand), the area with the most effective and clearest communication (Best Communication Stand) and the most internationally-oriented stand (International Stand). The award-giving ceremony will take place Thursday night.
Conferences: 25 events to know, analyze and elaborate
Knowing, analyzing, and elaborating. These are the objectives of the 25 conferences, panel discussions and meetings that will be held during Made in Steel. From Wednesday at 10:30 a.m. to Friday at 4:30 p.m., there will always be an event to stop and listen to the most recent new ideas and prospects for steel, to ask, to hear answers, to exchange views and acquire new knowledge. We will start on Wednesday 3 April at 10:30 with the opening conference, organized by Siderweb, “Steel: an industrial policy for sustainable growth” with the participation of Antonio Tajani (Vice-President of the European Commission), Antonio Gozzi (President Federacciai), Riccardo Monti (President ICE) and Marco Fortis (Vice-President of the Edison Foundation), who will talk about the manufacturing and steel future of Italy and Europe. According to the agenda, the building industry will then be analyzed (Wednesday at 3:00 p.m.“Architecture breaks free with steel” and Friday at 10:00 “STEEL BUILDINGS: Standards and CE Mark on products. What changes with new EU regulation 305/2011 (CPR) and UNI/EN 1090 in the development of Technical Construction Standards”, both organized by Fondazione Promozione Acciaio), the transportation industry (Friday at 10:00 a.m. “Car, trucks and rail: sustainable trends” organized by Siderweb) and the energy industry (Friday at 10:00 a.m. “Power & Utilities: steel for energy and oil & gas application” organized by Siderweb). The stainless steel market will also be analyzed (Friday at 10:00 “Stainless Steel Market Outlook” organized by Siderweb) and the carbon steel market (Friday at 2:00 p.m. “Steel Market Outlook” organized by Siderweb). But these are not the only conferences: the delegates of the Italian Chambers of commerce in Sweden, Switzerland, Germany, Tunisia, Morocco, Turkey, India, Brazil and United Arab Emirates will present their countries and related systems, Industeel will organize two conferences, while a conference will be organized by the Nicola and Lina Leali Foundation, one by AISEM, one by CISCO and Fasternet (in partnership with Siderweb), one by Video System and two events will be branded Eurometal.
Made in Steel figures: more exhibitors
More exhibitors and a greater exhibition area: these are the features of the 5th Made in Steel. With respect to two years ago, the net exhibition area has grown from 9,200 sq m to 9,600 sq m, with a 4% increase. The participation of companies has fared even better: if we add exhibitors and co-exhibitors, 312 companies will be present at the exhibition on 3 - 5 April 2013, versus 249 in 2011, rising 25%. Among exhibitors, 76% are Italian, 13% foreign and 11% are Italian subsidiaries of foreign multinational companies.
Made in Steel: a significant partnership with Eurofer
Made in Steel has signed another international partnership: Eurofer has agreed to support the conference and exhibition of the steel industry that will be held in fieramilanocity on 3 - 5 April. This association was set up in 1976, has its offices in Brussels and represents 100% of steel production in the European Union. Its members are steel producing companies and steel producer associations in the European Union. Other members are the main federations and major iron and steel groups based in Switzerland and Turkey. This spirit of profound collaboration, aimed at making internationalization a fundamental element of the exhibition, is the key to interpret the prestigious participation of Gordon Moffat, director general of Eurofer, as speaker in the conference dedicated to the global scenarios in the steel industry that will open the agenda of events on Thursday 4 April. Within the same conference, also Gianpietro Benedetti, Chairman of the Danieli group, and managers of Eurometal, the European association of iron and steel distributers, have already confirmed their participation.
Made in Steel and IPO Steelnetwork together for the building industry.
The building industry is getting an ever larger following in anticipation of Made in Steel opening. In addition to signing a partnership agreement with Fondazione Promozione Acciaio (Steel Promotion Foundation), that will lead to a series of events dedicated to this industry, a partnership agreement has been reached with IPO Steelnetwork. This European association includes all the national organizations that promote the use of steel in the building industry, in order to more exhaustively and effectively increase and enhance its use. All IPO Steelnetwork members openly expressed their intention to mutually collaborate in order to more fruitfully exchange useful information for the use of steel in the building industry. Belgium, France, Germany, Luxembourg, Italy, Spain and Switzerland signed a common agreement in September 2007. Afterwards, in 2008, Sweden joined the organization, followed in 2011, by the United Kingdom. Having IPO involved represents for Made in Steel a significant step to give content to the attention devoted to the main steel using industries, one of which is the building industry, in order to represent, in the 2013 exhibition, an event with a high business and information value for all the workers in the building industry.
Made in Steel ticket office opens today
Made in Steel tickets can now be purchased. With great benefits. The conference and exhibition of the steel industry has opened its online ticket office, reserving to all those who decide to reserve their visit at the event three opportunities that should not be missed. The first is the advance purchase of the ticket: those who take this chance can access Made in Steel for one day for €12, versus €28 of the ordinary ticket, or can subscribe for three days for €25 (compared to the full price of €50). In addition, those who buy in advance can have direct access to the Made in Steel exhibition area without having to queue up to buy tickets at the event. The second is the advance registration on Made in Steel website. By filling in a special form you can get a voucher that you can show at the counter during the event, to get a discount on the entry price: the daily ticket will cost €18 and the subscription €35. Those registering in advance and those buying tickets on line in advance will have access to the match making service, that will give the opportunity to organize meetings with Made in Steel exhibitors, by means of a shared online agenda. Match making will be active as from mid February.
Click here to purchase tickets in advance, to register in advance or to have more information.
The theme of the 2013 event has been revealed: “Work and Life”
“Work and life” is to be the theme developed at the fifth Made in Steel, the conference and exhibition of the steel industry that will be held in Milan at the exhibition halls of fieramilanocity on 3 - 5 April 2013. The decision taken by the Steering Committee of Made in Steel is rooted in the significance of iron and steel work, in the constant and close presence of steel in our everyday lives: in the movement generated in it, in the energy it emanates, in the solidity of the structure it manages to create. Made in Steel intends to be part and parcel of the certainty of the sublimation of man by means of his works. Thanks to the particular care with which the main user sectors will be analyzed – building, transportation and power and utilities – the connection between steel and our lives will be more decisively felt, leading each of us to realize how its absence would destroy the certainties on which our life is based. In this direction, Made in Steel will organize a full agenda of conferences that will tackle the relevant supply chains of the user sectors in their complexity, describing their current status and prospects. In addition, looking as always towards the future, Made in Steel will analyze the new geography of steel. In particular, the reverberations of access to the world of industrialized labour will be further analyzed, and of the approach to new standards of life for millions of people in developing countries and how this development is internationally changing dynamics and trends in the steel industry.
Relationships above all
Exhibiting at Made in Steel offers opportunities not to be missed, discover them with us. If your target is making your company international, you cannot miss the chance to reserve your B2B meeting with the representatives of the Italian Chambers of Commerce in India, Brazil, Turkey, United Arab Emirates, Sweden, Germany and Switzerland. Delegates from these countries will be available to understand and provide concrete answers for all your business needs, providing data, prospects, investments and valuable suggestions to guide you and accompany you in your projects. Made in Steel will make an agenda available, where you can reserve your personal interview during the three days of the exhibition. If you are looking for the most effective solution to send fundamental messages on your organization to your – historic or potential – customers or partners, reserve your private conference in the “Speaker Corner”. An equipped conference room in Hall 2 with a floor space 80 sq m, a minimum capacity of 50 people up to a maximum of 70, laid out for all your communication needs, at time slots of 50 minutes each, will be available for Made in Steel exhibitors. A unique way of gathering around your company and your products an audience of professionals in strategic sectors for your business, in an exclusive and prestigious setting. If you are looking for a simple and intuitive way for knowing in advance who will visit your stand or who will participate in Made in Steel with you, “Match making” is what you need. The organization of the conference and exhibition will make available to exhibitors an exhaustive list of the visitors who are present, thus providing a precious opportunity to get in touch with the professionals you are most interested in meeting and getting to know. Customized meetings can also be planned through this “steel” database. Exhibiting in Made in Steel means believing in the value of relations. Do not miss the opportunity to get in touch with the world. Features and details of these offers will be described in our next publications.
Made in Steel meets European traders in Düsseldorf
Made in Steel in the limelight at the second edition of the International Steel Trade Day that will be held on 21 November in Düsseldorf. Following the agreement reached with Eurometal, the association of European steel distributors that has 3,500 member companies totalling sales of approx € 70 billion, Made in Steel’s managing director Fabio Rocca will make a speech during the day dedicated to trading activities in Europe to present and describe the fifth conference and exhibition of the steel industry. His presentation will be an exclusive opportunity to reach the four branches that make up this continental institution: Dismet, the association of European distributors of steel, tubes and metal, Eassc that gathers European steel service centres, continental federation Nat.Fed that gathers all the national associations of iron and steel distributors and the study group STSG that represents European steel trading. The alliance with Eurometal sanctions another important primacy for Made in Steel: this is the first support that the conference and exhibition receives from an international institution. The presence of Made in Steel in Eurometal events is just the beginning of an extremely fruitful partnership, which has already generated another greatly significant moment. The 3rd International Steel Trade Day will be hosted on 4 April within Made in Steel. This event will ensure for all exhibitors the presence of top level visitors from all of Europe.
Exhibitors’ demand increases, more exhibition floor space
Made in Steel increases its exhibition area. The high number of companies that reserved their own area led to the decision to increase Hall 4 by further 790 square meters. This increase proves the ever higher appeal that the conference and exhibition of steel is exercising on the operators of the steel industry and of the three lines on which the 2013 event will focus: power & utilities, automotive and building. In October, there were more than 20 new reservations. Among producers, the following will be present at Made in Steel 2013: Marcegaglia, Duferco Italia Holding, Stefana and Acciaierie Venete. An exhibition area has already been reserved by producer of steel plants Tenova, and by refractory producer Rosmetallkomplekt Jcs and by stainless steel connection units Bercellesi Berinox. Logistics will be also represented by Tipes, Kamag Transporttechnik and by Industrie Cometto, while DB Schenker Rail Italia will be present for railway goods transportation and Giori Ricambi among distributors of earth moving machines. Packaging specialists Praim and Antalis Packaging Italia have already confirmed their participation just like, among service centres, Commit Siderurgica and Siderurgica Tocchet, the latter also a producer of open sections. And also Giotta – a company specialized in the trade of metals and scrap recovery – with purchasing groups Iron Group and Asa Group, trader Stemcor, producer of packaging tips Trafileria Punteria Ghezzi, publisher of specialist magazines R.T.S., Fae, a company specialized in automation and diagnostic systems, the producer of systems for forging presses Oilgear Towler and company specialized in abrasion techniques Ennebi complete the picture of new registrations in October 2012.
Made in Steel increasingly in the limelight
Internationalization, an objective getting ever closer to the conference and exhibition of the steel industry. A partnership agreement has been signed between Made in Steel and the Italian Chambers of Commerce in the United Arab Emirates, Sweden, Germany, Brazil, India and Turkey. This goal will make the conference and exhibition of the steel industry a real global venue for business, information and prospects and will provide exhibitors with the opportunity to entertain valuable relationships that will make Made in Steel an event not to be missed, especially for domestic industry operators. Managing Director Fabio Rocca is greatly satisfied: «this is a fundamental step in the history of our exhibition, which comes at an equally extraordinary economic period, though in negative terms, for Europe and Italy specifically». A relevant point of change in the development of the exhibition devoted to the steel industry that will «facilitate meetings between the exhibiting companies and the institutional delegates of foreign countries, fostering the exchange of know-how and the detection of opportunities - Rocca continued – especially for those companies that are looking at foreign markets as a fundamental outlet to relaunch their business».
Made in Steel & Inox
The initiatives promoted by Made in Steel have always focused on the stainless steel industry. The 2013 exhibition will include a rich series of events, developed in order to further analyze the industry by engaging end users in a technical, product and market analysis of the stainless steel industry as well as a discussion on its perspectives. Made in Steel is close to stainless steel industry, as is proved by the sponsorship of Centro Inox, which has granted its trust and support to the exhibition for the fourth time. In addition, stainless steel will take an ever increasing role in the next few years for Made in Steel. In particular, with respect to EXPO 2015, whose main theme will be food: stainless steel is one of the most widely used materials in the food industry. Together with these contents, many stainless steel producing or trading companies will be present in the exhibition hall.
Lights and Shades in the first Half of the Year for the Italian Steel Industry
The first part of 2012 was marked by ups and downs for Italian steel. After a good start of the year, the iron and steel industry slowed down, and some of the industry key indicators went below their 2011 levels.Production
– In the first quarter of the year, domestic steel industry recorded clearly higher figures than in the same period of the year before, to then go down in the following four months. Going into further details, an output of 7.435 million of tons of iron and steel products was recorded between January and March, +6.4% vs. 2011. Since April, however, production data began deteriorating, losing 4.1% in the fourth month of the year, 3.3% in May, 7.9% in June and 7.8% in July. In the first seven months of the year, then, overall output amounted to 17.282 million tons, down 0.7% versus the previous year. Italian steel performed better than the EU, where output decreased by 4.6% between January and July versus 2011. Globally, a 1% increase was recorded, with an overall output of 896.944 million tons.Foreign trade
– More exports, less imports. This, in a nutshell, is the trend of Italian steel foreign trade between January and May (most recent available data). According to statistics published by Federacciai, in the first five months of the year, purchases of iron and steel products from abroad amounted to 6.205 million tons, minus 26.3% versus the previous year. All products are decreasing, in particular flat-rolled products (-31.6%), while products resulting from the first (-9%) and second processing of steel (-7.3%) are doing better. With respect to exports, volumes increased by 9.8%, to 8.208 million tons. The result was achieved especially thanks to the good performance of long (+18.5% to 1.749 million tons) and flat-rolled products (+14.7% to 3.769 million tons), while products of first processing of steel diminished by 1.5%. Breaking down figures by geographical area, between January and May imports from EU dropped by 8.1%, while exports grew by 3.5%; as to non-EU countries, imports diminished by 42% (at 2.620 million tons) while exports increased by 27.4% (2.505 million tons).Apparent consumption
– In the first five months of 2012, Italian apparent consumption of steel amounted to 10.386 million tons, with a reduction of 2.695 million tons vs. the previous 12 months. The percentage drop amounted to 21%.Prices
– The trend of steel prices in Italy closely followed production. In the first quarter, the superindex of carbon steel prices in Italy (calculated by Siderweb on the average of basic prices of coils, hot-rolled plates, galvanized plates, round bars for reinforced concrete, wire rods, beams and merchant bars) rose from €428.13 per ton in early January to €444.09 per ton at the end of March. While production weakened, prices began to fall, more markedly from the second half of May, taking average prices at the end of July to €403.03 per ton, 5.9% less than in January.
Made in Steel and the new Frontiers of Power & Utilities, Automotive and Building
Power & utilities, automotive and building. Made in Steel 2013 conferences will also focus on these three themes. Alongside the exhibition area, with an increasing participation of companies, the second pillar of this event is taking shape, dealing with three of the main outlets of the steel industry. Automotive, building and power & utilities together account for approx. 91% of European steel consumption, and are the undisputed top users of steel. During the three days of Made in Steel, conferences, round tables and panel discussions will be organized during which professors, industry experts, analysts and operators will analyse these themes focusing on possible future developments of these industries and their perspectives in relation to steel companies. However, these are not all the conferences that will be held at Made in Steel: further themes will be tackled and analysed, which will be communicated shortly.
Made in Steel Turns on its Engines
The conference and exhibition completely dedicated to the steel industry resumes its journey towards its fifth event, that will be held in fieramilanocity halls on 3 - 5 April 2013. Despite the August break, many prestigious organizations have reserved their exhibition area at Made in Steel. The Italian division of ArcelorMittal, the biggest steel producer in the world, and that of Mechel srl, a leading company in the Russian market, will be present. The parent company of Danieli & C. Officine Meccaniche, a giant in system supplies for the iron and steel industry, will exhibit for the first time at Made in Steel. Stands have also been reserved for Gauss Magneti srl, specialized in the field of magnetic equipment for lifting and handling, the Milan steel trader Jannone Ferro Tubi spa, global forwarder Zaninoni International Forwarding Agent spa, supplier of products and services for continuous casting companies Moreschi srl, kiln manufacturer Bendotti spa, Boriani srl Global Logistic and forwarding company, specialized in industrial logistics, the manufacturer of accessories for lifting and handling Tessitura Begni srl, Condoroil Chemical srl that deals with chemical products for the iron and steel industry and Essepieffe srl, a labeling systems company.
We remind that putting an option on your exhibition space and reserving it by 30 September 2012 will be sufficient to receive the special Advance Booking discount. Do not wait any longer!
Made in Steel always at the Gus Gus Team’s side
Probably if trying to guess the speed record of a car on the road, the wildest range of figures would emerge. However, there’s a specific answer to this question and it can be found in archives. This is because a metaphor of new Futurist forms still exists, where the search for speed becomes a lifelong objective. When favourite scenarios are the immense American salt lakes, to break the wall of sound you can even be Italian. No question. In 2011 Fabio Montani, Italian agent of Stemcor, together with his friends Francesco Fuser, Luca Piancastelli and Mario Villa touched the peak of 495.29 km/h during the Speed Week held in Bonneville, Utah, on board the speedcar of Team Gus Gus. Maximum speed in the 4-litre aspirated engine category, breaking the previous record achieved eight years before by McNish, a Scottish driver, who was unable to top 460 km/h. The constantly evolving adventure of this daredevil race set between the blue of the sky and the crystal white of salt in which the four speed drivers have been taking part for almost three years is only the end of a chapter. It is savoured in the drafting, embodied by the setting up of a car which, to stop, needs a parachute. This is a three element modular structure, placed one inside the other, which starts with the carbon shell – fundamental for the safety of the driver – a tubular steel frame which includes the carbon shell and an integrated aluminium structure with front suspension. It features a 3500cc 750HP Chevrolet V8 engine, comes in a just a little over 8 metres in length, 1.45m wide and with only 5 cm ground clearance. The 2012 event will start in little more than one week, on 11 - 17 August, but this time Team Gus Gus will not be present. A year’s break for further developing the car, to ensure it can break another record: 500 km/h. Made in Steel believes once again in this promise, made by Montani and his team. Our next date with speed is therefore in August 2013.
Gus Gus history has also crossed borders. Public television network Russya2 has made a video on Montani’s achievement and broadcast it during its scientific show “Matter of Time”. To see the video on the Gus Gus team, click here
. The video is in Russian and starts from minute 20.30”.
Steering committee: Made in Steel’s powerhouse is meeting
The “conference” side of Made in Steel warms up its engines. The steering committee of the conference & exhibition of the steel industry gathered a few days ago in the headquarters of Made in Steel to start discussing the topics on which the next exhibition will focus. The members of the committee are top professionals, teachers, managers and players in the iron and steel industry and not only: from the president of Federacciai Antonio Gozzi to the deputy editor of Sole 24 Ore Elia Zamboni, the economist Marco Vitale, the pro-dean for China of Politecnico di Milano Giuliano Noci, the teacher of innovation policy and strategy at the University of Brescia Rino Ferrata, the teacher of iron and steel manufacturing of Politecnico di Milano Carlo Mapelli, the director of the study department of Siderweb Gianfranco Tosini and managing director of Made in Steel Emanuele Morandi. The polar star that will orient the direction of the committee will be finding independent and authoritative themes that will be of interest not just to industry operators but also for a wider audience, also influencing other sectors.
Made in Steel: targeting India, Russia and Brazil
Getting steel companies from India, Russia and Brazil involved in Made in Steel. This was the objective of the meeting between Luigi Cuzzolin, director in charge of business abroad of the conference & exhibition dedicated to the steel industry, and the Fiera Milano agents coming from the three countries. This meeting was a tangible outcome of the partnership between Made in Steel and Fiera Milano and confirmed the interest of operators in the sector for the event that will be held on 3-5 April 2013: «The event businesspeople that we met – explains Luigi Cuzzolin – have shown great interest in a specific event for the steel industry such as Made in Steel. We agreed on a series of direct actions so that the conference & exhibition becomes known in their countries, encouraging the participation of the main industry players».
«The interest shown by Fiera Milano foreign partners for Made in Steel confirms the validity of choosing Milan as the venue for the event – concludes Cuzzolin -, especially in the necessary and inevitable internationalization process for the future development of the Italian industry».
To see a short analysis sheet with the main data regarding the iron and steel industry in India, Russia and Brazil and their international trade with Italy, click here.
Help Made in Steel support the Civil Defence organisation for reconstruction
Made in Steel supports the Civil Defence organisation for the reconstruction of the areas hit by the earthquake in Emilia. The conference & exhibition of the steel industry, together with Siderweb, has decided to show its solidarity with the Emilia people through a donation to the Civil Defence organisation, concentrating on supporting people who are facing difficulties after the earthquakes. The two companies also invite all steel industry players and all citizens who want to contribute to reconstruction works to support the Civil Defence organisation in its activities in support of the population to make a donation as follows:
- on post office current account 367409 made out to: Regione Emilia-Romagna - Presidente della Giunta Regionale - Viale Aldo Moro, 52 - 40127 Bologna;
- a bank transfer to Unicredit Banca Spa Agenzia Bologna Indipendenza - Bologna, made out to Regione Emilia-Romagna, IBAN international banking data: IT – 42 - I - 02008 - 02450 - 000003010203;
- a direct donation at all Unicredit Banca Spa Agencies on the Tesoreria 1 account combined with branch code 3182
Made in Steel meets the Italian Chambers of Commerce abroad
From Adelaide to Zurich, going through Beijing, Mumbai, Istanbul, Tunis, Moscow and Sao Paolo. On 3rd July in Verona, Made in Steel will take a tour around the world in a few hours. The conference & exhibition of the steel industry will be present at the 13th Meeting of the Secretary Generals of the Italian Chambers of Commerce abroad, a chance that will give Made in Steel the opportunity to widen its horizons and continue with its internationalization process towards the most interesting countries for the steel industry. «Made in Steel’s participation at this meeting is just one of the many actions we are performing for internationalization - stated Luigi Cuzzolin, director in charge of the internationalization of Made in Steel -. After the meetings with the consulate offices and the foreign category associations of the steel industry, we are now facing this new step, fundamental for the promotion of the event and Italy’s industry in order to make the participation in Made in Steel a strategic decision for expanding the business of our exhibitors also beyond their domestic borders».
The Italian Iron and Steel Industry
The Italian steel industry is one of the most lively and multifaceted sectors of the international and European iron and steel industry. Italy is the second largest steel producer and consumer in the European Union and, because of its geographical position that puts it closely in touch with developed countries in Western and Central Europe and with emerging Mediterranean countries, it shifts large volumes of steel for imports and exports.
Production and consumption – The output of Italian steel finished products in 2011 amounted to 28,717 million tons, increasing by more than 11% over 2010. Going more into detail, the output of flat steel products amounted to 14,412 million tons (+14% over the previous year), while long products reached 12,888 million tons (+6%). Italian production is mainly focused on electric kilns, which account for approximately two thirds of total domestic industry, while blast furnaces (there are three of them in Italy) produce the remaining third of Italian steel.
In 2011, apparent steel consumption was of 29.1 million tons, and ranked second in the European Union after Germany. Italian per capita steel consumption was of around 500 kg per year, a figure that places Italy eighth in this special ranking after the Arab Emirates, Qatar, South Korea, Taiwan, the Czech Republic, Slovenia and Japan.
Import and export – Italy has always been a steel transforming country, characterized by high imported volumes and high exported volumes. In 2011, putting together imports and exports, Italian companies handled more than 34 million tons of iron and steel products, a figure which is by far higher than domestic consumption. Last year, total steel imports amounted to 17,374 million tons, an increase of 6% over 2010. Of this quantity, 8,769 million tons come from non-EU countries while 8,605 million tons from EU countries. Exports amounted to 16,966 million tons (+12% over 2010), 4,950 million tons of which for non-EU countries and 12,016 million tons for EU countries. As to products, Italy has historically been a net importer of semi-finished products (2.7 million tons in 2011) and flat steel products (2,411 million tons), while it is a net exporter of long steel products (1,090 million tons) and first and second transformation products (3,648 million tons).
A glance at Made in Steel facts and figures: the analysis of visitors at the fourth conference & exhibition
From Italy to Syria, from the United States to China: the profile of Made in Steel visitors has never been so international. Businesspeople, managers and professionals from 46 countries participated in the fourth conference & exhibition of the steel industry. Below is a profile of Italian and international visitors.
Italy – The “typical” visitor to Made in Steel comes from Northern Italy. A good 87% of Italian participants in this event are active in the northern part of the country, versus 6% coming from Central Italy and 7% from Southern Italy, Sicily and Sardinia. From a professional viewpoint, 11% of Made in Steel participants work in a steel plant, 6% in service centres, 19% in steel trade and 20% are active as users. 8% are steel agents and 1% are scrap traders. As to services connected to the steel industry, visitors active in logistics accounted for 3%, services 6% and banking industry 1%. 17%, finally, belong to other categories and 1% to professional associations.
Foreign visitors – The “typical” visitor to the fourth Made in steel is a steel trader who comes from the European Union. Of the more than one thousand foreigners who participated in the last conference & exhibition of the steel industry, 65% came from the 27 member states of the European Community, versus 35% of visitors from non-EU countries. Among European visitors, the lion’s share went to Germans, representing 11.4% of total visitors, followed by Austrians (7.4%) and French (6.4%). Leaving the EU, it is worth noting that 28% of Made in Steel participants come from European countries that do not belong to the EU. Among them, the strong Swiss participation stands out (17.5%) together with Turkey (4.7%). Visitors from other continents come from Africa (3%), Asia (2%) and Americas (2%).
In terms of the profile of categories, the typical visitor to Made in Steel is a steel distributer. Steel product traders (23%) and service centres (6%), amount to almost one third of all foreign participants. They are followed by steel users (21%) and steel producers (12%), who rank before agents (9%). Always in the steel industry, 1% of visitors are scrap traders and 1% belong to a professional association. Widening the look above and beyond “pure” steel, 6% of professionals who came to the exhibition are service providers to companies, 3% belong to logistics and 1% to banks and insurance companies. Finally, 17% registered as belonging to other categories.
For further information on access data to the fourth Made in Steel www.madeinsteel.it
Made in Steel also focuses on stainless steel, sponsoring the seventh European Stainless Steel Conference
A few months after the end of the fourth Made in Steel, the conference & exhibition of the steel industry confirms its close support to the steel market and players. Made in Steel will sponsor the seventh European Stainless Steel Conference. This event, organized by the Associazione Italiana di Metallurgia (Italian Metallurgical Association), will be held on September 21-23 in Como and will analyze and examine, with the help of contributions from academics and company experts, the technical and production issues that regard the stainless steel industry as well as potential future developments in this market. In addition to technology, the market will be at the forefront of the three-day event in Como. On September 21st, starting from 2:50 p.m., Siderweb will organize the fourth Stainless Steel Market Outlook, traditional event on the stainless steel industry. This afternoon session will focus on Italy: user industries will be thoroughly analyzed by Gianfranco Tosini (head of Siderweb study centre), Achille Fornasini (Siderweb chief analyst) will analyze price curves to deliver a technical analysis, while Markus Moll (SMR) will provide attendants with an overview on the trend of international markets. There will be also time for two presentations from major Italian players for a report on stainless steel long and flat markets.
For further information on the agenda and to attend the conference : www.siderweb.com and www.aimnet.it/stainless2011.htm
The Steel Customers research project is coming to the end
After an incubation and study period and after many interviews with professionals in the user segments, the Steel Customers research project is reaching its final stage. The study, conceived by Siderweb and promoted by Made in Steel, aims at analyzing purchase behaviours of those who buy and use steel for their business and industrial activities, identifying the various ways of approaching the market and trying to find the best responses to buyers’ needs. The research project has been carried out by Andrea Brasili (UniCredit), Rino Ferrata (University of Brescia) and Gianfranco Tosini (Siderweb). The Steel customers document will be distributed free of charge to all Made in Steel exhibitors and visitors and can be downloaded from websites www.siderweb.com and www.madeinsteel.it.
The future is never a given; we have to build it TOGETHER to WIN.
"Made in Steel" was a major opportunity for the entire Steel Industry supply chain to meet and contemplate its future prospects.
We have proven that our industry is still home to men and women of courage, vision and above all passionate commitment.
The success of the 2011 edition, Steel for Life and Planet, were possible thanks to you, your active involvement, the quality and appeal of your stands, and your human and professional skills.
Heartfelt thanks and ... see you again in 2013.
CEO Made in Steel
Made in Steel confirms its growth trend
Made in Steel confirms its growth trend. The biennial event dedicated to the world of steel, conceived by Siderweb.com and Brixia Expo - Fiera di Brescia - closed its fourth edition today with more visitors, more exhibitors, and a truly international character.
13,500 visitors (compared to 12,000 in 2009) from 46 countries worldwide attended the three days of Made in Steel. There were 248 exhibitors (187 at the previous edition), a figure which brings the total number to 376 if all the companies represented are considered. The exhibition area also expanded, from 7,400 to 10,200 square metres. The presence of official delegations, including those from China, Belarus, and Austria, was particularly significant.
More than just steel. The 2011 edition of Made in Steel had the theme of "Steel for Life and Planet" because there are major challenges for the steel of the future. Like other industries, steel will be required to play a leading role in development that is sustainable from three points of view: economically, socially, and environmentally.
"We are happy with the results achieved by this edition," commented Emanuele Morandi, Made in Steel CEO. "The large numbers of high-profile foreign visitors are the result of a strategy undertaken two years ago, intended to bring Made in Steel to international prominence in the world of steel. Opening our doors to the world was one of our long-term objectives. The results from the market were even better than we expected, illustrating us the path we need to take for the next edition."
"In an economic scenario," Mr Morandi reminded us, "in which we are all facing an uncertain future, Made in Steel succeeded in offering the international steel community a unique platform for constructing relationships, for conducting business, and for sharing knowledge and information, the key factors for this event. Sustainable development, markets, and the evolution of the steel sector provided the backdrop for an event that also sought to convey a strong message: steel is a fundamental component of our lives and will continue to be central to the development of the economy, and of mankind in general."
Made in Steel 2011, steel meets in Brescia today
Steel meets. The industry gathers for three days in Made in Steel, the conference exhibition dedicated to steel, to speculate about its future and to face the challenges imposed by the new market situation. Not just specialization and internationalization, but also attention to the three faces of sustainability: economic, social and environmental.
The fourth Made in Steel opened this morning, the biennial event conceived by Siderweb.com and Brixia Expo - Fiera di Brescia, that will turn Brescia, until March 25th, into the capital of steel with 248 exhibitors (376 represented companies on the whole) and four international delegations for an exhibition area of more than 10 thousand square meters.
«Our intention - said Franco Tamburini, Chairman of Made in Steel - is to offer the international steel community an event to analyze the eaning of belonging to the steel industry in 2011. We are recovering, more or less rapidly, from an unprecedented recession that hit also the steel industry, one of the pillars of the Italian industrial economy». «Italy was hit hard, but we are here - he continued - also to prove that our companies are responding strongly. They are doing so by investing, by innovating and also by changing their approach, exchanging views and opinions to find new business developments. Made in Steel is a tool to offer a relation platform to provide new ideas and new stimuli ».
«Raising the "curtain" of the fourth Made in Steel, an exhibition that has continuously grown over the years until it has been recognized as an international event with a significant presence of foreign exhibitors, among whom companies from Belarus, Austria, China, Slovakia, Serbia and others, is a reason to be proud - said Carlo Massoletti, Chairman of Brixia Expo - Fiera di Brescia -. And not just for the organizers, whom we warmly thank for their precious work, but also for our Brixia Expo Fair that shows its real potential, proving that those who believed in this fair from the beginning were right because our economy can be mainly promoted and developed in these "business platforms"».
«Brescia and steel confirm to be an inseparable pair - added Franco Bettoni, Chairman of the Chamber of Commerce of Brescia - with an international flair thanks to the presence of exhibitors, international official delegations and visitors from all over the world. We want to aunch a clear signal also through them, showing that steel has all the necessary resources to overcome this difficult economic moment».
«We are really satisfied - commented Piergiorgio Peluso, Head of Corporate and Investment Banking Italy at UniCredit - to contribute to the success of this event, whose objective is to support the steel market which represents a significant part in our industrial sector. With a loan portfolio to the industry which amounts to almost €2.5 billion, we are already close to this industry in terms of "quantity" but we also want to be close to steel in terms of the quality of this relation. This is why we believe this event is important, to exchange views directly with companies and share their needs. For this industry, with a noble and significant tradition, it is essential to look at perspectives and at its role in the future; and we want to be part in this future».
Made in Steel, the 2011 exhibition unveiled
Made in Steel is getting ready to go. The fourth event devoted to the steel industry was presented to the press on 27th January in Brixia – Expo Fiera di Brescia.
Less than two months from the start of Made in Steel 2011, it was a chance to “unveil” the new features that will characterize the next exhibition: more international participation and more focus on the issues of sustainability.
Everything was described by Franco Tamburini and Emanuele Morandi, Chairman and Managing Director of Made in Steel, respectively, together with Giuseppe Pasini, President of Federacciai and director of Made in Steel, and Carlo Massoletti from Brixia Expo – Fiera di Brescia.
«There is a question which also the steel industry must tackle for the future – said the MD of Made in Steel, Emanuele Morandi – and that is how to contribute to an economic development that is sustainable from three viewpoints: financial, social and environmental, bearing in mind that the world has limited resources and we must try and deliver it intact to future generations. Steel is intrinsically eco-compatible, because it can be endlessly recycled. It is also a fundamental raw material to contribute to the development of alternative energies such as wind, sun, water and nuclear power».
Made in Steel will open its gates during a particularly delicate market period for the Italian steel industry.
«Overall, 2010 was a positive year for the Italian iron and steel industry – so Giuseppe Pasini, President of Federacciai - but it was not sufficient to make up for the ground lost in 2009. Last year we produced 25.7 million tons of steel, 29.7% more than in 2009. However, we are still 15.8% below 2008. Italy, like many mature economies, finds it hard to catch the recovery because of a rather weak demand. The reasons for this are also the excessively slow progress of infrastructure projects implemented in Italy ».
«The steel market – Federacciai’s President carried on – is increasingly moving in the direction of globalization and sustainable development. These are the two directions that will guide Made in Steel 2011, the catalyst of the steel industry, a strategic segment for our economy».
«Looking at 2011 – Pasini concluded – we still see a first half in line with 2010. We can see signs of improvement only in the second half of the year».
For the Italian iron and steel industry a difficult 2009 and an up and down 2010
After a 2009 marked by recession, 2010 shows a few timid signs of improvement, but the picture still remains rather gloomy. This is the snapshot taken by the observatory of Siderweb.com, the portal of the iron and steel industry, which analysed 500 annual reports of the Italian iron and steel industry, scanning producers, service centres, distributors and scrap traders.
In 2009, steelworks suffered the most, followed by service centres, wire drawing factories and scrap traders. Though at different levels, decreases are in all cases of more than 40% compared to 2008.
As to profitability, service centres reported the most significant drop, followed by steelworks, distributors and wire drawing factories. Forge plants (on which Made in Steel will particularly focus next year), foundries and scrap traders fared better, with a much lower drop in profitability and a still positive ROE.
Last year’s results and the forecasts on consumption and production trends for 2010-11 – as is described in the report – make structural actions necessary in order to bring the Italian steel industry back to the same operating and profitability levels as before the recession.
According to Antonio Gozzi from the Duferco Group, «despite the 2009 results, we are still alive. We are alive because iron and steel companies started from a strong equity situation. The years up to 2008 were thriving, but without the business families who were convinced of the significance of the iron and steel industry, the situation would be much more difficult today ».
«The situation is still evolving – pointed out Franco Polotti, head of Ori Martin -. 2009 was a difficult year, but it marked the passage from a splendid 2004-2008 period to a new cycle that will start in the future. I see some recovery now, but it is not the same in all sectors. For example, those who work with the building industry are suffering. To look ahead, also the iron and steel industry must focus more on innovation».
Italy: the steel industry centre of gravity for steel coils and sheets
In Europe, Italy is a leading country in the production of flat steel. The Italian iron and steel industry has a significant presence in this specific sector because, based on a production capacity of more than 14 million tons of flat product a year, it also has a distribution structure highly specialized in the marketing and processing of steel coils and sheets, of both carbon steel and stainless steel, with a high number of operating companies.
Market outlook (source Siderweb.com, 7 ottobre 2010)
The strength of the Euro, or rather the weakness of the US Dollar, is a source of concern for the Italian flat steel sector. The appreciation of the European currency versus the American currency caused a reduction in the Euro cost of imported materials, causing turmoil among operators. The market, in Italy and abroad, is characterized by weak demand and good material availability. The approach of steel factories remains rigid: in Europe and in non-European countries prices remain substantially unchanged, but materials from the latter countries, whose prices are in US dollars, now appear to be cheaper than in the recent past.
The news of the Euro price drop of flat steel in non-EU countries is worrying operators, that fear the beginning of a price decline and that for this reason have decided to stop purchases for the moment, and have blocked orders while waiting for new developments. Uncertainty will prevail in the near future: while some forecast the start of a period of falling prices, other operators underline the fact that steel factory prices are still stable (the drop is only linked to the Euro/Dollar exchange rate) and that stocks will soon have to be adjusted in the whole industry.
Italian Flat Product Steel Production - 7 months 2009/2010 - (.000 tons - Source: Federacciai)
Italian Flat Product Steel Production - monthly production - (.000 tons - Source: Federacciai)
Italian-Russian synergies for steel
Made in Steel lands in Moscow. Last week, a Made in Steel delegation participated in a mission, organized by Pro Brixia (Chamber of Commerce of Brescia) and AIB (Brescia Industrial Association), which has created a bridge of steel between Italy and Russia, two countries with a great iron and steel tradition that, in recent years, increased not only mutual trade exchanges but also mutual shareholdings.
Italy-Russia is a combination that also spurred great interest on the occasion of the meetings that took place with some of the most significant Russian iron and steel entities and associations. Among them, Metinvest, Evraz, Mechel. And also RSPM (Russian union of Metal and Steel Suppliers) and Metallurmash (International union of metallurgical equipment producers). Last but not least, the meeting with Metal-Expo, the most important Russian exhibition devoted to the iron and steel industry, which immediately showed to be on the same line as Made in Steel.
“In all our meetings we noticed maximum attention and curiosity, to try and understand the concept of Made in Steel – commented Made in Steel director, Fabio Rocca -, including the part regarding the types of conferences that will be offered, in line with the main exhibition green and global themes. The possibility was widely discussed that significant international players can be part of the speakers’ panel”.
And with respect to exhibitions, “our understanding with Metal-Expo (that will be held in Moscow from November 9th) is particularly significant. Thanks to this – Rocca continues – we will generate mutual visibility, focusing the attention of the Russian iron and steel industry on the Italian sector and vice versa”.
Made in Steel 2011 Orientation Committee
Analyzing the current situation to interpret the future by means of a kaleidoscope of ideas and viewpoints. This is the task assigned to the Orientation Committee of Made in Steel
. Its members are twelve prominent persons from the academic, economic and business worlds.
Within a fully independent institution, they have the task of accompanying Made in Steel towards its next exhibition. A strategic activity carried out thanks to the contribution of a heterogeneous team with high-level skills. A mine of ideas, opinions and projects for the success of the exhibition. Its objectives include defining which themes to tackle and analyze during the next Made in Steel, providing strategic indications on Made in Steel development directions and promoting and suggesting the start of scientific, technical and strategic international cooperation projects, that are consistent and useful for the development and innovation of the event.
The members of the Orientation Committee are as follows:
Rino Ferrata - Professor of business strategy and politics at the Brescia University and author of the book “L’acciaio diventa software” (Steel becomes Software)
Antonio Gozzi - Duferco CEO and professor of logistic business economics and management at Genoa University
Carlo Mapelli - Professor of Metallurgy at the Politecnico di Milano
Giuliano Noci - Professor fo Marketing at the Politecnico di Milano and at MIP
Gian Luca Podestà - Professor of Economic History at the Bocconi University
Claudio Teodori - Dean of the Faculty of Economics at Brescia University
Gianfranco Tosini - Head of the study department of the Associazione Industriale Bresciana (Brescia Industrial Association)
Francesco Uberto - ASO Spa CEO and President of Young Entrepreneurs at AIB
Marco Vitale - Business economy expert, Chairman of Vitale - Novello & Co Srl and President of the Fondo Italiano d’investimento nelle Piccole e Medie Imprese (Italian Investment Fund in SMEs).
Elia Zamboni - Deputy Editor of “Il Sole 24 ore”
Lucio Chiappa - CEO of ecomunicare – advertising and media relation – and member of the International Advertising Association
Emanuele Morandi - CEO of Made in Steel Srl and Chairman of Siderweb SpA
Three significant sponsors for Made in Steel 2011
AIM (Associazione Italiana di Metallurgia), Assofermet and Federacciai have subscribed the project, providing their support. Made in Steel becomes stronger thanks to the cooperation with three associations that have always represented the "core" of the Italian metal and steel industry, from steel production and distribution to the highest technical specialization in the industry.
Also thanks to them, Made in Steel will be able to offer to exhibitors and visitors high-level contents, touching upon some of the most strategic issues for the whole steel industry (to suggest issues to be tackled, click here).
Manni HP Group, the first exhibitor at Made in Steel 2011
Giuseppe Manni (chairman of this important Group based in Verona), your company was the first to confirm that it will be present in Made in Steel 2001, an event you have never missed. Why did you believe it appropriate to participate in Made in Steel?
Made in Steel is an important showcase, which has always yielded excellent
results both in terms of getting an update on the situation of the iron and
steel market and in terms of commercial exchange, by meeting our suppliers
and, to a lesser extent, our customers. It is a way to get to know each other,
to receive information on new developments, to exchange views on mutual needs
in order to find the best solutions in terms of products and services. In
particular, events like these are important especially at times of crisis
as is the case now, since meetings are more constructive: it is really possible,
since it is necessary to do so, to ‘start over’, which very often generates innovation and the discovery of product and service niches which had not been considered before.
Made in Steel combines knowledge with "mere" business. In your opinion, what is the meaning of "knowledge" in the life of a company?
As I already mentioned before, without knowledge a company cannot survive:
a business which is a goal in itself is destined to disappear. A company must
be open to the outer world, must be based on comparison and confrontation:
it can only survive if it knows or anticipates the needs of its customers,
and tries to meet them. In particular, Made in Steel is important since it
is possible to exchange views with the whole industry.
Made in Steel is heading towards its fourth exhibition with a greater involvement
of steel users, since it is convinced that synergies in the industry can trigger
competitive leverage for the whole system. What is your opinion?
We totally agree: in the system which includes iron and steel manufacturer – service
centres / distributors – users, it is the last of these that have been
least represented in previous years while, at the moment, they are the ones
that most need information and certainties when markets are so difficult and
volatile. After all, steel is produced for them and Made in Steel must connect
production with use through the steel service centres.
Made in Steel, international appeal from Tube & Wire
Italy as a crossroads of international steel: after the German "journey" to Tube & Wire in Duesseldorf (12-16 April), Made in Steel has become stronger abroad. The 2011 exhibition, building on its well established Conference & Exhibition format, was a focus of clear interest for European and non-European visitors alike.
According to experts, the distintive feature is the fact of being a true platform for cultural exchange, innovative relations processes able to generate new business opportunities, launch commercial "bridges" and feed synergyes between various market players, from manufacturers to dealers and traders, from users to service providers.
A heartfelt "thanks" from the team of Made in Steel to all those who decided to stop at the stand of Made in Steel – even just for a glimpse out of curiosity – to appreciate the knowledge and business opportunities offered by a unique event in its kind and in its philosophy, of being a catalyst of the interests of not just a single sector but of a far longer and more articulated industry.