14 Sep 2017

The steel manufacturers’ view of Made in Steel

“It is bound to attract great interest from industry participants, because opportunities to meet are essential for getting an idea of the market outlook, especially at this time when price signals have no clear direction.” The seventh edition of Made in Steel had hardly closed when Luca Italia, sales director at Gruppo Ilva, Italy’s leading steel manufacturer and one of the biggest in Europe, voiced his appreciation for the message that the Conference & Exhibition sends to exhibitors and visitors.

Once again in 2017, the event managed to walk the tightrope between business and exchange of ideas, contacts and learning, between a showcase and a cultural hub for the steel industry. “2017 was clearly a huge success, despite the tricky market. I think the exhibition has reached a stage of maturity to be able to represent the industry,” stated Marco Multari, SSAB CEO and Country Manager for Italy and Greece. “And this is a major goal. It has achieved its rightful international presence.” Exhibitors and visitors were drawn to fieramilano Rho from 74 countries, from Albania, Venezuela and Brazil, to Russia, Japan, South Korea, and Turkey.

And among the 82.6% of exhibitors who declared their overall satisfaction with the three days of steel was the CEO of Acciaierie Valbruna, Massimo Amenduni: Made in Steel “is significant and striking for the broad attendance and attention to detail.” Even during the three-day event one could sense the increase in visitors, later confirmed by the numbers: +15% on the 2015 edition, touching 15,000 people.

Roberto De Miranda, chairman of ORI Martin, joined the chorus of recognition for the Conference & Exhibition. The event is “getting bigger. Ours is an export-led business and Made in Steel enables us to meet numerous foreign players”.

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