Fiera Milano has acquired a stake in Made in Steel Srl. siderweb, the creator and organizer of the exhibition, prepares for new challenges alongside Fiera Milano, thus strengthening internationalization and integration of supply chains.

Paolo Morandi (Made in Steel CEO): “Thanks to this agreement Made in Steel can grow and think big. siderweb remains the organizer, alongside Fiera Milano, and the soul of the event.”

 

Milan, 18th February 2026 – Made in Steel, the international Conference & Exhibition dedicated to the steel industry, and Fiera Milano, an Italian publicly traded company, and one of the main integrated operators in the world in the exhibition and congress industry, have formalized today an agreement aimed at internationalizing and promoting synergies for the steel industry.

Through this operation Fiera Milano Spa has acquired 70% of the share capital of Made in Steel Srl, which previously was entirely owned by siderweb Spa SB.
siderweb – The Italian steel community will continue to organize the event, alongside Fiera Milano, and will retain the remaining 30% stake in the company.

Paolo Morandi, Chief Executive Officer of Made in Steel, stated: "It is essential to oversee value chains by integrating supply chains. Thanks to this agreement, Made in Steel can grow and aim at becoming the world’s leading platform dedicated to the steel industry. Fiera Milano, the main Italian exhibition centre and the most international, is the ideal partner to launch the event internationally and across all steel supply chains. siderweb will remain the organizer, alongside Fiera Milano, and the soul of the event. The “new” Made in Steel will maintain its signature dual identity: on the one hand a rich conference program, where contents come alongside a forward-looking vision and the debate about present and future; on the other hand, an exhibition, a showcase of networking, relationships and business.”

Francesco Conci, Chief Executive Officer and General Manager of Fiera Milano, commented: “The acquisition of Made in Steel and the alliance with Siderweb fully align with the strategy defined in the 2024-2027 Strategic Plan and strengthen Fiera Milano’s positioning as an international development platform for strategically important industrial supply chains. The transaction allows us to further reinforce our portfolio of organized exhibitions that leverage high-quality content and are recognized for their quality and value creation, while contributing to the growth of a leading event in a key sector for both Italian and European industry such as steel. At the same time, the project is designed to enable synergies that support the event’s structural development, progressively expanding its appeal and international reach. Through connections with the Group’s exhibition ecosystems, particularly in steel end markets and in energy transition and decarbonization, we aim to further strengthen Made in Steel’s role as a reference platform for the industrial and technological evolution of the supply chain, while also enhancing its overall economic potential”.

The biennial event and the topics – Made in Steel provides a space for dialogue and exchange of views. “Courage, awareness, vision and ambitious goals are key elements of siderweb’s and Made in Steel’s DNA and its core values. The steel industry and the companies within are at the heart of this strategic alliance. Such alliance is in line with our history and future prospects outlined by siderweb’s research “Industria & Acciaio 2050”, which has identified the scenarios in which the steel industry might find itself in the future,” Morandi added.

The history – The Conference & Exhibition was first held in 2005 in Brescia, a city in Northern Italy near Milan. Through the years, edition after edition, it grew, becoming the leading event dedicated first to the Italian, then to the south-European, and now, thanks to Fiera Miano, to the international steel industry.
“Steel is critical for the growth of Italy, and our industry is an excellence worth telling. We are happy to build the new Made in Steel as an additional tool for strengthening the value of the Italian manufacturing industry, and as a must-attend event for players from all over the world, able to shine a spotlight on global dynamics and Italian excellence” Morandi commented.

The 2025 edition – In its last edition, which was held from May 6 to May 8, 2025, Made in Steel has registered 387 attending companies (+21% compared to 2023). Thirty-four percent came from abroad, a marked improvement over the previous edition (25%). The exhibition area also grew, from about 15 thousand to nearly 18 thousand square meters (+18%), a new all-time record for the international event. In 2025, the event recorded almost 20.000 attendees from 81 countries, confirming the strong market interest and the key role of Made in Steel in the European industrial exhibition landscape.

Steel, the context – This transaction comes at a crucial time for the European steel industry, which is experiencing profound changes in the balance of global trade. In the first eight months of 2025, Europe imported an average of nearly 3 million tonnes of steel per month, confirming its position as one of the most significant markets on the international scene. As one major open market, Europe is the world’s third-largest steel producer, behind only China and India.
In this context, Italy’s crude steel production reached 20.7 million tonnes in 2025 (+3.6% compared to 2024, as per Federacciai data), a sign of a sector capable of reacting despite geopolitical tensions, weak European demand, structurally high energy costs, and increasingly aggressive foreign competition.
The evolution of the European regulatory framework – from CBAM to the new trade measures under discussion – could help strengthen the competitiveness of continental producers, supporting the recovery of plant utilization rates and sustaining investments linked to the energy transition, infrastructure, and new demand drivers.

The entry of Fiera Milano as a majority shareholder in Made in Steel comes at a pivotal moment for the steel industry and confirms, if any further proof were needed, the strategic importance of Europe in the global steel value chain and the determination to strengthen the role of Italy and the Mediterranean as an international steel hub.

[In the cover image, from the left: Francesco Conci, Chief Executive Officer and General Manager of Fiera Milano; Francesca Morandi, External relationship of siderweb; Paolo Morandi, Chief Executive Officer of Made in Steel.]