Conference – Made in Steel 2017

A glimpse at the future of steel: digitalisation, protectionism’s winds of change and innovative products. And again, new distribution channels and the steel entrepreneurs’ vision. Made in Steel 2017 hosted talks and conferences that went deep into these crucial subjects for the industry.
While we are working on the trends and topics to discuss at Made in Steel 2019, here are all the meetings of the seventh edition of the Conference & Exhibition.

Wednesday 17 May 2017

Inauguration of the seventh Made in Steel

The inauguration of the seventh edition of Made in Steel took place in the Siderweb Conference Room, beating heart of the event situated in the middle of the trade fair pavilions 22 and 24 in fieramilano Rho. The ceremony was opened by Mr Emanuele Morandi, Made in Steel CEO.
“Fiera Milano is very happy to see how Made in Steel was able to react to the difficult conjuncture affecting the steel market.  It was its innovative value chain- based Conference and Exhibition model that enabled Made in Steel to achieve its fantastic results” later said Mr Lorenzo Caprio, Chairman of Fiera Milano.
“Today, steel should be tantamount to innovation and environmental sustainability – commented in his speech Honourable Mr Sandro Gozi, Under-Secretary for European Affairs for the Italian Council of Ministers -. The challenges affecting our domestic companies operating in the steel value chain, more than ever before, offer in fact extraordinary opportunities.”

STEEL General Assembly – Stati Generali dell’ACCIAIO
organised by Siderweb

Conclusions of the STEEL General Assembly, a project launched by Siderweb, were presented during the Made in Steel event. Beginning as an offshoot of the «Industry and Steel 2030» project, STEEL General Assembly – Stati Generali dell’ACCIAIO offered an opportunity for some of the key leading players and stakeholders to come together and discuss the future of the Italian and European iron and steel industry.    

The conference entitled «Geography and the market in a changing world» delved into current trends and future prospects for the steel market, and considered the approach companies will adopt as they cope with change over the coming years. 

Luca Manzoni – Head Corporate Department, Banco BPM

The steel market and geography – STEEL General Assembly – Stati Generali dell’ACCIAIO
Results of the working group presented by Stefano Ferrari – Head of the Siderweb Research Department

Panel discussion
Axel Eggert – Director General, Eurofer
Sandro Gozi – Under-Secretary for European Affairs in the Office of the Italian Prime Minister
Jens Lauber – President, Eurometal
Giuliano Noci – Professor, Politecnico di Milano

Moderator: Lucio Dall’Angelo – General Manager, Siderweb


«Innovation and the digital revolution accelerate the future» reflects the second work stream of the STEEL General Assembly – Stati Generali dell’ACCIAIO: the aim was to recognise the latest cutting-edge trends sweeping across the industry and in iron and steel in general and highlight the effects of the digital revolution on steel. The event depicted the most likely development trajectories of steel companies.

Innovation and the digital revolution – STEEL General Assembly – Stati Generali dell’ACCIAIO
Results of the working group presented by Lucio Dall’Angelo – General Manager of Siderweb

Panel discussion
Marco Bentivogli – Secretary General, Fim-Cisl
Alberto Bregante – Chef Executive Officer, SMS INNSE
Davide Dattoli – Founder and President, TAG
Carlo Mapelli – Professor, Politecnico di Milano
Antonio Marcegaglia – President, Marcegaglia Group
Moderator: Luca De Biase – Il Sole 24 Ore


Tall Buildings – Steel and skyscrapers: research and professional outcomes
organised by Guamari sponsored by Vetrocare

Aldo Norsa – Professor, Iuav
Dario Trabucco – Researcher, Iuav/Ctbuh
Alberto Ferrari – Founder of Faces Engineering
Mauro Eugenio Giuliani – Founder of Redesco
Agostino Ghirardelli – SBGA, Local architect for Libeskind practice 

Thursday 18 May 2017

STEEL THAT FACES THE FUTURE – product, process and service innovations for the sustainable steel buildings at Manni Group
organized by Manni Group

Enrico Frizzera – CEO Manni Group
Giovanni Tordi – CEO Officinae Verdi Group

Assofermet General Assembly – Distribution and market challenges: Assofermet’s vision
organized by Assofermet in conjunction with Siderweb

Made in Steel hosted the Annual Assembly of Assofermet, the Italian Association of steel, metals, hardware and scrap distributors since 1948. A special focus on the strategies of steel and hardware distribution and the market of steel raw materials and industrial metals was provided during the assembly.

Roberto Lunardi – President, Assofermet

Panel discussion
Strategies and digital technology in the future of steel and hardware distribution

Angelo Crippa – Enterprise Transformation Leader Europe, Middle East and Africa Amazon Web Services
Gianfranco Tosini – Siderweb Research Department
Tommaso Sandrini – President, Assofermet Acciaio
Michele Tacchini – President, Assofermet Ferramenta

Panel discussion
Ferrous scrap and metals: the market of the new geopolitical scenario

Hector Forster – Senior editor steel raw materials and metals analysis / SP Global Platts
Giampaolo Stramaccioni – Base metals trading – INTL FCStone
Paolo Pozzato – President, Assofermet Rottami
Cinzia Vezzosi – President, Assofermet Metalli
Moderator Lello Naso – Il Sole 24 Ore

Regional meeting SSC Southern Europe
organised by Eurometal

Georges Kirps – General Director, Eurometal
Roberto Lunardi – President, Assofermet
Cesare Viganò – SSC Southern Europe Work Group Chairman
Emanuele Norsa – Kallanish Commodities
Darren O’Riordan – Stemcor

Fixed lifting devices
organised by AISEM

Crane systems amid the Machinery Directive and construction product regulations
Maurizio Tansini

Additional investigations
Libero Donati

Assembly of the Provincial Association of metal, iron and steel merchants (Milan)
organised by Provincial Association of metal, iron and steel merchants in conjunction with Assofermet

STEEL General Assembly – Stati Generali dell’ACCIAIO
The entrepreneur’s vision
organised by Siderweb

Made in Steel hosted a unique debate with key Italian and International steel players in a packed Siderweb Conference Room. The iron and steel industry of tomorrow raises the bar for businesses. Market challenges, technology challenges, organisational challenges. The conference entitled «The entrepreneur’s vision» originated from the «Stati Generali dell’ACCIAIO» project and aimed to bring together the ideas, vision, approaches and opinions of leading iron and steel companies regarding the future of steel industry.

Panel discussion
Giovanni Arvedi – President, Arvedi Group
Gianpietro Benedetti – President, Danieli Group
Antonio Gozzi – President, Federacciai
Giuseppe Pasini – President, Feralpi Group
Moderator Simone Spetia – Radio 24


Friday 19 May 2017

Communication in the steel industry
organised by Branditylab

Expectations for the steel market in 2017 and 2018
organised by Siderweb in conjunction with Platts

Emanuele Morandi – Chief Executive Officer, Made in Steel

The future of our industry in the 4.0 era
Andrea Bassanino – Partner EY Advisory MED Strategy Leader

Macroeconomic outlook 2017/2018
Andrea Beretta Zanoni – Professor, Università di Verona

Steel industry: emerging trends
Hector Forster – Senior Editor Steel Raw Materials and Metals Analysis / SP Global Platts

Short term price trends of commodities and steel
Achille Fornasini – Chief Analyst & Partner Siderweb

Stainless steel in building construction and architecture
organised by Centro Inox


Inox and architecture
Mario Antonio Arnaboldi
 – Studio Architetti Associati Arnaboldi & Partners

The versatility of stainless steel in building, infrastructure and in urban design
Benoit Van Hecke – Aperam Stainless Europe

Structural profiles in construction. Continuous facades: stainless steel and glass
Ernesto Riva – Siderval

Use of rebars in structures
Joe Formaggio – Acciaierie Valbruna

Moderator Fausto Capelli – Centro Inox

Quick lime charge above hot heel
Study and experiment: a brand new metallurgy of melting phase
organised by SITIM


Carlo Mapelli – Department of Mechanics, Politecnico di Milano
Osvaldo Mingotti – Director of steel mill, Alfa Acciai
Giovanni Mondini – Designer, SITIM

Innovation and future: new challenges
organised by Siderweb

The vision of Marina Salamon – Entrepreneur
Moderator: Gianluca Barca  Journalist