If you take the facts away from reality storytelling is what remains. Because reality consists of two elements: the facts and their telling. Writer Alessandro Baricco was the first in Italy to talk about storytelling. Storytelling is a part of reality. Therefore, communication is a part of reality.

Steel, the father and mother of every industry and consequently of every activity, has lived by its narrative since the beginning of time. Its storytelling is as strong and powerful as its essence. However, sometimes we forget this and leave it to others to communicate on behalf of steel and of all of us who are its community. The time has now come to communicate steel again. Beyond steel.