Born in 2005, Made in Steel has constantly grown through the years and the editions, in terms of both exhibitors and attendance. As a result, in 2013 the tradeshow moved from its original venue in Brescia to Milan (fieramilanocity) and then in 2015 to Milan’s Rho site (fieramilano) in concomitance with its drive to go international.
Made in Steel 2017 – a three-day event for the Italian and international steel industry – recorded growing figures, up 15% compared to the 2015 edition, with total participants at 14,714. The previous edition, for the first time at fieramilano, was visited by 13thousand participants, up 17% compared to the 2013 event. Total exhibition area sold, up 5% compared to the 2015 edition, over a gross exhibiting surface of 34,000 square meters. Double digit growth also in terms of sales of exhibiting areas (+11%). Foreign exhibitors accounted for 18% of the total, with a sharp increase in the total number of exhibiting countries, 18 countries this year. The visitors came from 74 different countries, as against 68 at the previous edition.
According to the findings of the Made in Steel 2017 Customer Insight Survey conducted by GRS Explori, overall satisfaction with the event was positive for 84% of visitors and 82.6% of exhibitors. 27.7% say they will “certainly”, and 49.6% “probably” be back for Made in Steel 2019.
«Steel was the spark that ignited the process that led to the setting up of the European Union we enjoy today – says Made in Steel CEO, Mr Emanuele Morandi -. The entire process required a great deal of cooperation, a value we are trying to pass on to our audience with this event. “Stronger together” is the title we chose for the 2017 edition of our event – adds Mr. Morandi -. Indeed, we are convinced that it is only by working together, with a shared approach that goes beyond the idea of competition and embraces a really collaborative way of working throughout the entire value chain, that we will be able to face and overcome the big challenges affecting the global steel industry».
KEY PLAYERS working with US at the previous tradeshow editions
Many of the Italian steel industries historic figures have attended the last seven editions of Made in Steel, participating actively in the ongoing debate. They include, to mention just a few: Nicola Amenduni (President, Valbruna Group); Giovanni Arvedi (President, Gruppo Arvedi); Gianpietro Benedetti (President, Gruppo Danieli); Alberto Bregante (CEO SMS INNSE); Antonio Gozzi (President, Federacciai); Jens Lauber (President, Eurometal); Luigi Lucchini; Giuseppe Manni (President, Manni Group); Antonio Marcegaglia (President, Marcegaglia Group); Steno Marcegaglia; Giuseppe Pasini (President, Feralpi Group); Emilio Riva; Alessandro Trivillin (CEO Acciaierie Bertoli Safau).
Made in Steel has also welcomed many international guests from the steel industry, public institutions and the academic and research world. This is because we make a point of focusing on innovation and knowledge sharing, which is just the sort of cross-fertilisation that triggers new ideas and pushes back horizons. That’s why over the years we’ve involved people like Marco Fortis, Riccardo Monti, Simone Moro, Dipak Pant, Jeremy Rifkin, Marina Salamon, Giacomo Vaciago, Marco Vitale.
Made in Steel Awards
During every edition of the event, an expert jury gives the Made in Steel Awards. Prizes are assigned to exhibitors and stand designers for the forcefulness and flair of their message, and for the most effective, ground breaking presentations of their products and services. There are three award categories: Best Communication Stand, for the most effective advertising effort; Most Friendly Stand, for the most welcoming stand; and Best International Stand, for the stand with the most international flavour.
The last editions saw the following awards and award winners:
Made in Steel Awards 2017
Best Communication Stand: ACCIAIERIE VENETE
Most Friendly Stand: EURO SIDER SCALO
Best International Stand: BAOSTEEL ITALIA DISTRIBUTION CENTER
In the picture, from left: Lucio Dall’Angelo, General Manager Siderweb, Stefano Grondona, CEO Baosteel Italia Distribution Center, Nicola Pastorelli, General Manager Euro Sider Scalo, Emanuele Morandi, CEO Made in Steel, and Francesco Semino, Head of Institutional Relations Acciaierie Venete.
Made in Steel Awards 2015
Best Communication Stand: FORNI INDUSTRIALI BENDOTTI
Best Friendly Stand: FERALPI GROUP
Best International Stand: ARCELORMITTAL
In the picture, from left: Michele Bendotti, CEO Forni Industriali Bendotti, Giuseppe Pasini, President Gruppo Feralpi, and Isabella Manfredi, CSR Manager and External Relations Feralpi Group; Salvatore Firenze, CEO ArcelorMittal Commercial Long Italia.
Made in Steel Awards 2013
Best Communication Stand: M&M FORGINGS
Best Friendly Stand: EURE INOX
Best International Stand: METINVEST
Made in Steel Awards 2011
Best Communication Stand: STEMCOR ITALIA
Most Friendly Stand: FERALPI GROUP
Best International Stand: LUCEFIN GROUP
Best Green Stand: BYELORUSSIAN STEEL WORK
Made in Steel Awards 2009
Best Communication Stand: COGEME-SIDERIMPEX
Most Friendly Stand: TESTI GROUP
Best International Stand: CLN GROUP
Made in Steel Awards 2007
Best Communication Stand: UNIFER
Most Friendly Stand: ASO SIDERURGICA
Best International Stand: MARCEGAGLIA GROUP