03 May 2019 – Not just a steel marketplace and conferences on innovation and sustainability.
At this eighth edition of Made in Steel, the main Conference and Exhibition in southern Europe dedicated to the iron and steel industry, which will be held at fieramilano Rho (Milan) from 14 to 16 May, there will also be space for design and aesthetics united with communicative functionality and power.
For the seventh time, the Made in Steel Awards are going to be assigned to exhibitors who will have demonstrated, using their stands, the ability to transmit their message with originality and clarity as well as present their products and services in an efficient and innovative way. All these aspects make Made in Steel unique in the panorama of events dedicated to the industrial world and which distinguishes it from other shows thanks to the care dedicated to the stand designs and the entire exhibition area.
The awards have been created by the internationally renowned artist Maria Cristina Carlini: they are three works of art from her 2014 series called “Alberi” (which means “Trees”), made in iron, stoneware and gold dust. The awarding ceremony will be held during the “Steel dinner” on Wednesday 15May from 8:00pm onwards.
The CATEGORIES – There are three categories: Best Communication Stand, for the company that was best able to take advantage of the stand design to transmit its message to the operators of the steel industry in an immediate and direct way; Most Friendly Stand, for the most welcoming stand; and lastly the Best International Stand, assigned to the stand with the most international flavour.
There are also three members of the jury this edition, who will evaluate each exhibition stand: the scenographer Peter Bottazzi, who is also the name behind the design concept of the entire exhibition and who sits on the jury; Marco Citterio, member of the board of Made in Steel and Francesco Della Torre, Director of the Technical office of Made in Steel.
THE ARTIST – After having approached the artistic trend “New ceramics” in the 70s in California, Maria Cristina Carlini began to experiment with stoneware, iron, corten steel, wood and resin. Her artistic pathway includes personal and collective art exhibitions in many public and private international arenas. Her monumental sculptures are situated permanently in three continents – Europe, America and Asia and they make up part of private collections in Italy and abroad. During Expo 2015, her monumental sculpture “La nuova città che sale”, presented by Philippe Daverio, has been installed permanently in the Fiera Milano Rho exhibition centre.
THE HISTORY OF THE MADE IN STEEL AWARDS – The Made in Steel Awards have been awarded since 2007. It should not be forgotten that the structure of the exhibition is in steel, but it is “coated” with conferences and meetings as well as imagination, communicative effort and attention to detail. All elements that contribute in shaping the future of the iron and steel industry and all this can be seen at Made in Steel.