02 Sep 2020

The floor to the impressions from exhibitors who have already confirmed their attendance

Just over two months after the opening of the sale of the exhibition areas, many companies have already registered for the ninth edition of Made in Steel. Among the many reconfirmations, there are also several companies at their first attendance. The common denominator is the belief that the Conference & Exhibition represents an event not to be missed, a place where demand and supply meet, a moment of exchange and discussion between companies and business operators in the steel industry.

Here are the comments of some of the first companies that have already confirmed their presence at the March 2021 event.

“Made in Steel is a benchmark event for our industry” said Nicola Negri, Sole Director of Negri spa, a company based in Valmadrera, in Northern Italy, which supplies steel products for construction, shipbuilding and industry in general. “In three days, in terms of public relations, we have the opportunity to meet and talk with all our customers and suppliers. From this point of view, half a week at Fiera Milano is more useful than a whole year of work. And Made in Steel is even more exclusive because it is held every two years.”

Buhlmann Italia, distributor of seamless tubes and pipes, will participate for the third time in Made in Steel for two purposes. On the one hand, for “the exchange and the improvement of the number of contacts” as explained by Enrico Vitali, Sales Manager responsible for Oil & Gas at Buhlmann Italia. On the other hand, “it is important to be there to recover possession of the spaces and everyday life that we have missed in recent months, having at the same time the opportunity to work together as a system and generating new relationships, all along the supply chain.”

Also according to L.P.S. Lamiere Perforate Speciali, Made in Steel is an opportunity to meet new customers and discuss with new suppliers. For this reason, after the first positive experience in 2019, the company from Monza has reconfirmed its participation in the event. At the 2021 edition, L.P.S. Lamiere Perforate Speciali is planning to “present a significant increase in the products stocked, to improve our service, delivery times, and response to customers”, as company Director Alessandro Massarelli pointed out.

“We attended to the last two editions of Made in Steel. The participation of a large number of our Italian, but also German and French customers, as well as the attention they gave us, pleasantly surprised us” said Andrey Deryugin, sales director of DSS Dneprospetsstal, Ukrainian producer of special steels, and Eduardo Valecchi, DSS agent for the Italian market. “Europe is our biggest player and we believe that Made in Steel is the most important tradeshow in the South of the continent. Our wish is to repeat the same positive experience of the two previous editions”.

GIDA, manufacturer of scrap magnets, magnetic lifters, magnetic separators and for automation, is among the new exhibitors at ninth edition. The Brescia-based company, with 25 years of experience, includes its participation in Made in Steel in a wider plan of promotion and research for new contacts: “We expect to meet Italian and foreign business partners; potential customers, distributors or agents, but also possible suppliers – said Achille Gorlani, Sales and Marketing Manager of GIDA -, crossing the entire value chain, from the purchase of raw materials down to distribution and end-users.”   

Meeting new possible contacts is the expectation also shared by Paul Meijering, Dutch trader of pipes, flanges and fittings in stainless and special steels. After a positive comparison with several exhibitors from the previous editions, the company decided to participate in the Conference & Exhibition for the first time. The aim is to test above all the feedbacks of the South European and Italian markets, but also to focus on competitive collaboration. “As a trader, we work with all kinds of companies. We also deliver to other traders and distributors all around the world. We do not consider them competitors”, explains the Marketing Manager Conny Meijering, “and we are open to the entire market. Working together is much more performing and offers many more possibilities than competing with each other”.

Looking for potential customers and increasing brand visibility, but not only. The purpose that drove Olfez to take part in Made in Steel for the second time is above all “to make people understand the importance of galvanizing, a process that is still little considered today, but which can give multiple benefits, especially over time” explained Alberto Giambarini, the CEO of the company from Seriate, in the province of Bergamo, in Northern Italy. “This is fundamental for us, especially because in Italy the galvanizing industry is less developed than in other countries.”

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The floor to the impressions from exhibitors who have already confirmed their attendance

Among new registrations and many reconfirmations, the opinions of the companies that have already reserved their stand for the next edition of Made in Steel