The phoenix as a symbol of rebirth and new life. The mythological animal that rises from its ashes embodies the renaissance, not only of business but also of relations. The Covid-19 pandemic has dealt a hard blow to the economy and the steel industry, but the outlook for the coming year shows a moderate recovery. For this reason, the phoenix is going to be the visual of the ninth edition of Made in Steel, «a phoenix made by fire, just like steel at the beginning of its new life» – said Paolo Morandi, marketing manager of the Conference & Exhibition.
«Made in Steel intends to be a point of reference for the steel industry and aims at promoting this recovery. Not only an economic renaissance but also a restart of relations» – added Morandi. «Thanks to the many in-depth analysis and events, which have always characterized the cultural soul of the event, Made in Steel has become a relational platform, a place for meeting and exchange of information, an activator of new synergies. Our commitment is to encourage the development of this network of virtual and physical links and to offer support for the steel rebirth».