17 Jun 2021

Rebirth and restart the keywords of Made in Steel 2021

As the Austrian economist Joseph Schumpeter said, from a crisis can come a sort of creative destruction, a new force that transforms the reality we knew into something new. In the same way, we believe that the Covid-19 crisis we faced can be the engine for a new economic renaissance. An opportunity for a restart, not only for the steel industry but for all our companies and the national economy in general.

“Quoting Hirschman, a crisis situation can be tackled in three ways: fleeing, protesting, or taking responsibility. Flight is typical of the crew who, when the ship is sinking, shout “every man for himself” and just want to survive, in a selfish way. Protest is typical of those who, when faced with a difficult situation, always say “it’s the captain’s fault, it’s the decision-maker’s fault, the government is robbing us. Responsibility is the attitude of those who, faced with difficulty, roll up their sleeves and, each playing their own role, work hard to rescue the boat. Made in Steel has chosen the last way: the responsibility of organizing an event first and foremost safer for our health. But, above all, we have the responsibility of organizing an event that will focus even more on the quality of its content, investments, and the relationships generated. A concrete commitment to restart together and breathe new life into our industry” –  Emanuele Morandi, president and CEO of Made in Steel.


Made in Steel 2021: online press accreditation now open

Starting today you can request your press pass for the leading Conference & Exhibition in Southern Europe dedicated to the steel industry, which will be held at fieramilano Rho (Milan, Italy) from 5 to 7 October 2021 It is now possible to request press accreditation online to gain access to the ninth edition of Made […]

Promote your business in the Made in Steel official Pressroom

Promote your business in the Made in Steel official Pressroom

Green Pass and access to Made in Steel 2021

Access to Made in Steel 2021 must be accompanied by the exhibition of the Green Digital Pass.