19 May 2017

Made in Steel: growing attendance up 15% for the seventh edition of Made in Steel

A decisively positive balance marks the final curtain of the seventh edition of Made in Steel, the main Conference & Exhibition event in Southern Europe for the Steel Industry.

The event that drew to a conclusion today after three busy days of business meetings and conferences, recorded growing figures, up 15% compared to the 2015 edition, with total participants at  14,714. The previous edition, for the first time at fieramilano, was visited by 13thousand participants, up 17% compared to the 2013 event. Fantastic results that match the great performance recorded even before the opening of the gates. Total exhibition area sold, up 5% compared to the 2015 edition, over a gross exhibiting surface of 34,000 square meters. Double digit growth also in terms of sales of exhibiting areas (+11%). Foreign exhibitors accounted for 18% of the total, with a sharp increase in the total number of exhibiting countries, eighteen countries this year.

As it was the case in the past, the 2017 Made in Steel edition offered players of the steel industry a busy agenda of conferences with eminent speaker taking the stage of the Siderweb Conference Room. Among them, Mr. Giovanni Arvedi (President Gruppo Arvedi), Mr. Gianpietro Benedetti (Presidente Danieli Group), Mr. Marco Bentivogli (General Secretary Fim-Cisl), Mr. Alberto Bregante (CEO SMS INNSE), Mr. Sandro Gozi (Under-Secretary for European Affairs for the Italian Council of Ministers), Mr. Antonio Gozzi (President Federacciai), Mr. Jens Lauber (President Eurometal), Mr Antonio Marcegaglia (Presidente Marcegaglia Group), Mr. Giuseppe Pasini (Presidente Feralpi Group) and entrepreneur Ms. Marina Salamon.

The Steel Industry outlook for 2017-2018 was the main topic of the conference organised in cooperation with SP Global Platts

Increasing volatility, shrinking prices and a mild recovery of the macroeconomic context are the main forces driving the steel industry as described during a conference with the title «The steel market: what to expect for 2017 and 2018?».
The conference was organised by Siderweb in cooperation with SP Global Platts during the last day of the seventh edition of Made in Steel – the Steel Industry Conference & Exhibition event. From a macroeconomic point of view, «IMF is expecting a slight recovery – said Mr. Andrea Beretta Zanoni, Professor at the University of Verona -, despite Italy being still characterised by a modest GDP growth (+0.8% in 2017 and 2018)».  Conversely, the Business Confidence Index is on an up-ward trend in Italy, with record values since October 2007, and the same holds true for the Construction Industry Confidence Index with «the highest score ever, since May 2008». The European construction industry – which absorbs most of the steel production – is also starting to show its bright side: «between 2016 and 2021, we’ll see a six fold increase in production volumes compared to 2012-2016».

As far as steel prices are concerned, on the contrary, between the end of 2015 and spring 2017 the steel industry was characterised by growing volatility compared to the previous period, as underscored by Hector Forster (Senior Editor Steel Raw Materials and Metals Analysis / SP Global Platts). In the short term, the price of raw materials for the steel industry is dwindling, particularly for minerals, «down 35% over the last few months» said Mr. Achille Fornasini, Chief Analyst & Partner Siderwebì. Such scaling down is also affecting coke (-33%) and scrap. As a consequence, steel finished products are also on a downward trajectory, flats more than long products.

Finally, Andrea Bassanino, Partner EY Advisory MED Strategy Leader, focused on the role of the steel industry in the broader context of the Industry 4.0. Mr Bassanino highlighted that in the face of a “domestic steel industry hardly finding a balance between production and consumption levels” it will be paramount to look closer at what the Industry 4.0 is putting forth. These novelties will have to be implemented “via a strategic approach. Adopting the 4.0 universe just for tactic reasons, for example in order to take advantage of economic incentives, would make no sense. It would actually be counterproductive, making companies’ financial structure even more rigid.  Investments in the Industry 4.0, should be made after a thorough analysis providing good insight about the technologies to be rolled out and their expected results.

Made in Steel is an event of Siderweb, leading Italian information and consultancy community specialising in the steel industry. The event, now at its seventh edition, has a two-fold vocation: with hundreds of exhibitors Made in Steel is now a traditional business opportunity; but also a stage for conferences and round tables, with analysts, market players, associations and institutions. During the 2017 edition, which drew to a conclusion today at fieramilano Rho, the final results of Stati Generali dell’ACCIAIO were presented. 


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