Once again in 2025, Made in Steel confirms its role as a strategic point of reference for the steel supply chain. This is confirmed by the data from the Customer Satisfaction survey, conducted by GRS S.r.l., which highlights a highly appreciated participation, in line with (if not above) the benchmarks for B2B trade fairs.
Visitors: high and growing satisfaction
On a scale from 1 to 5, overall visitor satisfaction reached an average of 4.12 points – a stable result compared to 2023, but above the industry average of 4.03. A remarkable 83% of respondents rated their experience between 4 and 5, reflecting a widely appreciated event.
The perceived value of the event also increased, with an average score of 4.03 (compared to the sector average of 3.87), as did the intention to return, with a strong average of 4.30, particularly among returning visitors.
The Net Promoter Score (NPS) – the index measuring the likelihood of recommending the event – rose from +37 to +39, well above the GRS benchmark for B2B fairs (+30).
Visitors report having a variety of goals when attending Made in Steel, and most feel they successfully meet them. The most appreciated aspects are networking opportunities (4.33), knowledge updates through conferences (4.18), and insights into market trends and innovations (3.94).
Exhibitors: performance above average
Feedback from exhibitors was also positive. Overall satisfaction scored an average of 4.21, well above the B2B fair average of 3.80. The perceived importance of Made in Steel rose to 4.38 (industry average: 3.90), and the likelihood of participating reached 4.28.
The Net Promoter Score was also very positive, passing from +29 in 2023 to +42 in 2025.
Exhibitors mainly take part in Made in Steel to meet existing clients (74%), find new ones (71%), increase brand visibility (71%), network (56%), and monitor the market (45%) – all goals that were largely achieved, according to the survey.
The data also reveals some differences in priorities among exhibitor categories: manufacturers were satisfied with client engagement (4.52); distributors appreciated the visibility Made in Steel offers (4.50); while service providers particularly valued the networking opportunities (4.44).
In short, the 2025 Customer Satisfaction results confirm Made in Steel’s unique ability to create connections across the entire supply chain, generating real value and strengthening the industry’s relational network.
