Milan, June 4, 2026 – The sales campaign for exhibition spaces at Made in Steel 2027, officially kicks off today. The international event dedicated to the steel industry will take place on May 11, 12, and 13, 2027, at Fiera Milano (Rho, Milan) and is organised by siderweb alongside with Fiera Milano. Strong interest from the global steel sector has been observed from the very first hours of this morning.
Companies interested in exhibiting can now reserve their space at an event that has steadily strengthened its position as an international benchmark for steel producers, distributors, traders, service centers, processors, and end users. Exhibitors who book by June 19 will also be eligible for the “Early Bird” offer reserved for early registrations.
The 12th edition of Made in Steel will feature a renewed layout and expanded exhibition areas across Halls 8, 12, and 16, designed to accommodate a growing number of companies while enhancing visibility, networking, and business opportunities throughout the steel value chain.
Following the growth achieved in the 2025 edition, which welcomed more than 19,000 attendees and nearly 400 companies from around the world, Made in Steel is looking ahead to 2027 with the goal of further strengthening its role as a European platform for dialogue, innovation, and industry development.
“The opening of sales marks the first step toward an edition that aims to position Italy’s steel industry in an even more international and business-oriented context,” said Paolo Morandi, CEO of Made in Steel. “At a time of profound transformation for the European steel industry, the biennial event aims to be a place where companies, institutions, and stakeholders can meet to create new growth opportunities and address together the challenges of competitiveness and industrial transition.”
In addition to the exhibition area, Made in Steel 2027 will offer a comprehensive program of conferences, roundtables, and in-depth discussions focused on the key issues facing the steel industry: market dynamics, regulations, technological innovation, sustainability and the circular economy, geopolitics, and industrial competitiveness.
Market context: early signs of recovery and new competitive challenges
The opening of registrations for Made in Steel 2027 comes at a particularly significant moment for the European steel market.
After 3 consecutive years of declining demand, the sector is showing signs of stabilization, although the overall environment remains highly uncertain. According to the latest “Economic and Steel Market Outlook” by Eurofer, apparent steel consumption in the European Union is expected to return to growth in 2026, albeit at a moderate pace, supported by a gradual improvement in industrial activity and investment. However, demand levels remain below those recorded before the pandemic, while factors such as high energy costs, geopolitical tensions, and increasing competitive pressure from non-European imports continue to weigh on the market.
In Italy, the European Union’s second-largest steel producer after Germany, companies throughout the supply chain are facing a transition phase that requires significant investment in energy efficiency, digitalization, and decarbonization. At the same time, the strengthening of strategic sectors such as construction, infrastructure, energy, and advanced manufacturing could help support demand in the coming years.
