Made in Steel is reconfirmed an excellence in the national exhibition scene, an important opportunity for networking and consolidating relations between sector operators. The data collected through the "Customer Satisfaction" questionnaire, certified by the research institute GRS s.r.l., submitted to visitors and exhibitors at the X EDITION of the Conference & Exhibition dedicated to the steel supply chain, speak for themselves. The positive trend of satisfaction is still continuing and all the KPIs are either stable or slightly rising, and are above the industry average.


VISITORS - On a scale of 1 to 5, visitors' overall satisfaction with their attendance at the last Made in Steel event averaged 4.3 points (versus the industry average of 3.8, and B2B trade fair average of 3.9), an increased score compared to previous editions. The perceived significance of the event according to the interviewees remains stable with an average rating of 4, higher than the sector average (3.6). Equally stable is the propensity to return (average rating 4.2), especially among historical visitors. The NPS (Net Promoter Score, i.e., the index ranging from -100 to 100 measuring the willingness of customers to recommend a company's products or services) is +37, well above the benchmarks identified by GRS (+13 for trade fairs, +15 for B2B fairs).

The questionnaire reveals that visitors attend Made in Steel mainly to find new customers/suppliers (59%) and to meet their network (50%), objectives that were successfully met with an average score  of 4.3 (on a scale of 1 to 5). Other important objectives are to learn more about trends, find out what is new in the market, focus on innovation and sustainability issues and keep up to date through conferences and seminars.


EXHIBITORS - The exhibitors' survey data is also on the up, with a score of 4.3 for overall satisfaction with the event (sector average 3.8, average for B2B fairs 3.9), 4.2 for the significance of Made in Steel (sector average 3.6, average for B2B fairs 3.8) and an impressive 4.5 for the likelihood of returning to the next edition. The Net Promoter Score is also higher than the average values of the sector and B2B fairs, at +29 points. The survey shows that exhibitors attend Made in Steel mainly to meet their customers (75%), find new ones (70%), give visibility to their company (68%), network (55%) and monitor the market (32%), all objectives achieved with great satisfaction.


The strength of the Conference & Exhibition is therefore the ability to connect all players of the supply chain and consolidate and expand their network, especially for foreign exhibitors and visitors.


SUSTAINABILITY - Made in Steel 2023 has started the process to obtain the certification issued by RINA according to the ISO 20121 standard, for the sustainable organisation of the event, communicating to its stakeholders the activities undertaken to this end. Sustainability is considered an important issue for both visitors and exhibitors: of the sample surveyed, 23% and 37% respectively followed and shared the path undertaken by MIS.